PROFILE
Kelly Torrez-Fordon
Self-starter and immersed and lifestyle blogger; Published author in coordination with Facebook. A Bay Area resident with a strong passion and keen eye for visual design and photography.
CONTACT
982 TREG LANE
CONCORD, CA 94518
925-783-5567
KELLY@BIRDIESHOOTS.COM
EDUCATION
CLASS OF 2007
Liberty High School, Brentwood, CA
2007-2009 | Journalism
Cuesta Collge, San Luis Obispo, CA
2010-2012 | Communication
Saint Mary’s College, Moraga, CA
skills
Project Management Platforms
Social Networking
Adobe Suite
Marketing Automation,
Analytic Solutions
Photography
SEO Copywriting
Social Media Management
References
Furnished upon request ~
WORK EXPERIENCE
THE PACIFIC STANDARD
Owner & Photographer | EAST BAY AREA, CA
May 2011-Current
Immersed Lifestyle blogger and photographer working on creative proposals, brand-driven content, and ad-based SEO articles. Responsible for brand identity, logo, and overall creative approach towards campaign partnerships. Established working relationships within the influencer industry for collaborations with repeat partners and individual bloggers alike. Work in partnership with Fortune 500 companies to produce written and visual content for national and global marketing campaigns.
Develop original photography and content creation for outside companies, including imagery for social, web, and advertising.
Product Photography (link)
Brand Outreach
Photo Editing and Detailed/Fine Retouching
Social Media Strategist
MINTED LLC
PHOTO ASSETS LEAD | SAN FRANCISCO, CA
MAR 2015-MAY 2018
Maintain and continue to developed a broader photo sourcing strategy. Source, organize and prepare photos for styling needs. Own correspondence with photographers and customers in order to secure image rights. Curate Minted holiday assortment through careful photo styling with awareness towards future trends. Organize and present a seasonal strategy to all team leads based on photo needs, goals, or targeted styling. Develop photo sourcing guidelines for cross-team training. Lead partner with Tadem Vault to create custom curated digital assets organization for Minted.
Trello Project Management
ADOBE Photoshop
Tandem Vault Digital Asset Manager
Google Suite
Catherine hall studios
Marketing & Branding Coordinator | Lafayette, CA
JUL 2012-OCT 2014
Elevate brand image and awareness through innovative and strategic traditional and online marketing. Increase studio revenue by soliciting new clients and repeat clients with an online presence. Assist in copywriting and the creation of engaging collateral to streamline the sales process. Be an active, diverse team member that assists in daily admin tasks to utilize the current project management system.
Hootsuite
Adobe Suite (PS, AI, ID, LR)
Ghostwriting (copy for Social & Blog)
Partnership Outreach